Ready to get started with relevant content marketing? Here’s what to do:
1. Know thyself
Figure out what relevant content marketing is right for your brand. You need to know who you are and what your goals are.
2. Know your audience
Next, determine your audience and figure out its needs. Knowing this will help you craft content that speaks directly to users.
3. Choose a format
Knowing your audience can help you narrow down your format choices. Does your audience prefer blog posts to videos or the reverse? Relevancy doesn’t just have to do with the content of the content. How it’s presented also matters.
4. Create content and assess it
Create some content and take a step back to see whether it provides any value or is useful. Does it show someone how to do something? Does it contain useful or factual information? If the answer is no, head back to the drawing board and try again.
5. Distribute and track your content
Relevance in content marketing also refers to how and where you distribute your content. You want to promote it so your intended audience will see it. Knowing where your audience hangs out can help you decide what methods of distribution or promotion are best, such as email or social media. Tracking your content’s performance such as traffic, responses to the calls to action, or conversions, can also help you determine whether or not your content is relevant to your intended audience.
It’s a crowded world out there. Relevant content marketing allows your brand to stand heads and shoulders above the rest.