Basically, digital marketing includes all those marketing strategies that use the internet and electronic devices. Popular digital media channels are search engines, email, social media, and other websites that help companies connect with their customers in all possible regions.
In-demand Digital Marketing Skills
Here are some of the top digital marketing skills that professionals need to develop in 2020.
- Search Engine Optimization(SEO)
Search Engine Optimization refers to optimizing web sites so that it ranks higher in web page results, which is helpful towards getting large viewers. it is helpful for websites, blogs, and infographics. Mainly SEO is concerned with making web content attractive by editing its text, graphics, and videos. SEO targets different searches such as image search, video search, news search, academic search.SEO’s work in different ways:
On-page SEO: the main focus area for this type of SEO is the data that exists on the current page that the user is seeing. companies can track user’s keywords or their purpose during their search and display results accordingly, which enables them to rank higher during search results.
Off-page SEO: the main focus of this type of SEO is on pages other than your websites. It is concerned with the ads or backlinks that a business gives to another partner website.
2. Content marketing
It is concerned with marketing the content online in order to reach the target viewers for the organization’s work. The sources of content marketing include blogs, ebooks, and whitepapers. Companies post blogs on their websites or in social media in order to make people aware of the company’s work or their values. Often they publish free ebooks for their viewers. It has more detailed content thereby helping the viewers to get detailed insight. Thus it generates traffic thereby converting them to sales.
3. Social media marketing
Marketing through the medium of social media channels is known as social media marketing. The popular channels are Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat. Businesses post their new products or their work. This form of marketing is the cheapest. It is mainly helpful for small businesses and entrepreneurs who want to build their network from scratch.
Sometimes businesses advertise themselves through search engine results. Every time the user clicks on it, the business has to pay for it to the search engines. So this is known as pay per click(PPC). It is aimed at gathering traffic on the websites, thereby increasing sales. The popular platform used for PPC is google ads. The other platforms include paid ads on Facebook, Twitter ads and sponsored messages on LinkedIn. E-commerce websites use these opportunities to grab attention to users regarding their deals and seasonal product updates. News broadcasting media also uses it to display breaking news and other alerts.
5. Affiliate marketing
Affiliate marketing refers to promoting other businesses’ products and services on your website, in exchange for a commission. It is performance-based and includes posting affiliate links on your social media account and hosting video ads through the Youtube partner program.
6. Marketing Automation
Since automation refers to doing tasks with the help of advanced techniques without much human effort, so does marketing automation. Some repetitive tasks when done manually takes a lot of time and effort. So automation helps in doing those repetitive tasks in an easier way. the popular uses of automation in marketing include sending email newsletters, posting content on social media. The businesses recommend users to register themselves by providing their phone numbers and email addresses. Once they receive their contacts, automation software sends them mails, content newsletters videos, etc to them all at once.
7. Email Marketing
Email marketing is used by companies to engage their audiences. It helps in promoting content, new product launch, and also directs people towards the business’s website. The email marketing includes blog subscription newsletters, customer welcome emails, holiday promotions to loyal customers, tips on some topics for customers nurturing. The basic idea is to keep consistent communication with the people so that they may not lose any interest in your business.
8. Online PR
Online PR is a way of building a relationship with the public in the online platform. It aims at earning trust from people which is beneficial for the long.
Did we miss any other important Digital Marketing Skill you need to master in 2020, feel free to comment it below.
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