To be successful in business, you need to understand what your customers want and deliver beyond their expectations. A good way to achieve this is through Interviews.
Interviews enables the interviewer to gather as many information about the person been interviewed. And through that, better decisions can bem
For instance, I can remember vividly when I wanted to start Filta.ng, I had to interview over 1200 businesses in Ibadan and Akure. And with that, I was able to fine-tune my solution by adding what client want and removing the features they dislike.
Another reason why you need to talk with your customers regularly is that, entrepreneurs cannot perfect a business inside their head.
You mustb able to get outside and talk to customers if you want to improve your value proposition, your set of features, your marketing, and other critical aspects of the company.